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Lettuce watch where we step
It takes millions to build a brand. $5.6 billion to be exact for the burger industry. And only seconds to destroy it. Burger King had a hefty share of this marketing pie and should be prepared to shell...
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Social media is running the show
Dubbed the Twitter Games, for the increasing attention tweeted by fans and athletes alike, this London Olympics has the social media world abuzz. Even writing this post, it seems four more stories have...
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tweeting while you work
Millions of Olympic-crazed fans are hunkered down in London, cheering on their favorite athletes (and shelled out quite a lot of moola to do so), hoping for a glimpse of their favorite Olympian....
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VoC and social media make great partners
Nearly 70 million people (according to a recent eMarketer survey) access Facebook just from their smartphones each month. A shocking statistic, even when you consider juggernaut Facebook’s popularity....
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epic fail sweepstakes
There’s nothing more exciting than the sheer elated joy that comes from winning something. While Charlie Sheen (who I argue doesn’t really win at much anymore) made this feeling into a cultural idiom,...
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do you like a brand’s Facebook page more than its website?
It certainly seems that way. Lab42* recently surveyed social media users with one goal–to find out how those users interact with brands on Facebook. What they found was that an astounding 50% of...
View Article3 critical steps to avoid social media meltdowns
In today’s socially-connected world, one customer’s small disappointment can turn into a negative firestorm overnight. Much of the writing on “social media meltdowns” of this sort have focused on...
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